Savings
Tangible cost savings that follow directly from using fewer resources. The reduction shows up on the utility bill before it shows up in the report.
Green practices, written into how you operate.
GreenDNA is a carbon reduction certification from the Singapore Environment Council. Not a pledge and not a campaign — a measured reduction in emissions, calculated against the GHG Protocol and ISO 14064.
The GreenDNA mindset
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One Less
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Low Carbon Lifestyle
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Responsible Consumption & Production
Three attributes, measured against the GHG Protocol and ISO 14064.
What GreenDNA is
Certification that asks for numbers, not intentions.
GreenDNA is a certification system by the Singapore Environment Council (SEC), a UNEP-recognised organisation. It encodes green practices into the DNA of organisations and the people in them — adopting a Low Carbon Lifestyle, building a mindset of One Less, and practising Responsible Consumption & Production.
The aim is a working circular economy inside your organisation: better resource management, better business processes, and a measurable contribution to the fight against the climate crisis.
Certification requires an actual reduction in carbon emissions, calculated with close reference to the Greenhouse Gas (GHG) Protocol and ISO 14064 standards. The certificate is awarded to organisations and government agencies that complete every fulfilment of GreenDNA — including SEC's Training & Education, Awards & Outreach, and Eco-Certifications programmes.
3Attributes: One Less, Low Carbon Lifestyle, Responsible Consumption
20+Companies through the Eco Ambassador Training Programme
8Building blocks, from readiness assessment to impact reporting
Through the Eco Ambassador Training Programme (EATP), staff are equipped to reduce waste, lower their organisation's carbon footprint, and champion sustainability well beyond the office. Around 20 organisations have also taken part in experiential green learning journeys.
The three attributes
Three habits. Each one small enough to start on Monday.
GreenDNA is built on three attributes that work together. None of them requires a new department — they require a decision, repeated.
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One Less
Supermarket shoppers in Singapore take enough plastic bags each year to cover Gardens by the Bay 126 times over — an average of 146 bags per person. Going one less, with bags and with every other resource consumed at home and at work, compounds into something future generations will notice.
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Low Carbon Lifestyle
Singapore contributes just 0.11% of global greenhouse gas emissions, yet ranks 27th of 142 countries for emissions per capita. As a global financial and trading hub, we have a disproportionate opportunity to lead. It starts with public transport as a habit, and with choosing locally-grown food.
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Responsible Consumption & Production
Not sure which products are genuinely eco-friendly? Look for the Singapore Green Label when you order office supplies. Every labelled product has met stringent criteria, so procurement stops being guesswork.
Why GreenDNA
Three returns on the same effort.
Reducing what you consume pays back in more than one currency.
Reputation
Build trust through voluntary action in a connected and unforgiving world. Gain recognition for genuine commitment and leadership in driving sustainability, rather than for announcing it.
Future-proofing
Reduce exposure to the physical and transition risks of climate change. Stay ahead of consumer, legislative and public expectations instead of reacting to them.
Where to begin
What can businesses actually do?
Three practical routes in. Each connects to an existing SEC programme, so you are not starting from a blank page.
Buy better
Choose products that are sustainably sourced and recyclable. Look for goods endorsed and certified against internationally-recognised, stringent standards — so the decision is made once, at procurement.
Singapore Green Label
Run leaner
Lead by example on the office floor. Switch off what is not in use. Cut emissions through the products you procure, the habits you set, and the message you advocate to staff and suppliers alike.
Eco-Certifications
Learn deeper
Take decisive climate action through themed talks, experiential environmental trails and workshops. Staff come back with something they have seen, not just something they have been told.
Training & EducationQuestions
Before you commit.
Why should my organisation sign up?
Legislation on transparency and waste reduction keeps arriving, and companies are warming to sustainable practice ahead of it. GreenDNA gives you a structured way to start — or to step up — on a voluntary basis, and puts you alongside a community of organisations who have decided the same thing.
Is this only for large organisations?
No. Big or small, any organisation benefits from adopting GreenDNA — going green was never the obligation of large companies alone. Rather than imposing a fixed set of requirements, SEC begins with a readiness assessment to understand where you stand and whether you are ready to begin.
Why a committee? Can a small team manage it?
Fostering a GreenDNA is not an overnight effort. A cross-functional committee represents more viewpoints and spreads responsibility, so momentum does not depend on one person staying enthusiastic. Small teams can and do run this — the committee scales to the organisation.
How is GreenDNA different from other programmes?
Change at this scale is a tall order, so GreenDNA concentrates on the basics: adopt a green mindset, set the building blocks in place, and get real tools for action planning. These are the enablers that make deep change likely to survive past the first year.
What support can I expect afterwards?
Support continues past certification. Certified organisations receive a Health Check at the annual mark to review progress and identify gaps. For anything in between, write to info@sec.org.sg and our team will pick it up.
Get in touch
Speak to us.
Tell us where your organisation stands today and we will suggest a starting point. For most, that is a readiness assessment — a conversation, not a commitment.
Or email us directly at info@sec.org.sg